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Profile Summary

I am marketing person by profession with over 2 decades of experience in technology marketing. I have worked with leading technology companies like IBM, Capgemini, Gartner, Mastek and Zycus. With the growth of SaaS product companies, I have driven marketing for SaaS companies like Zycus and now for Netcore as their Chief Marketing Officer. Over the past 10 years, I have had extensive experience in leadership roles in marketing driving demand generation, product marketing, digital marketing, content marketing, event marketing and sales enablement functions at a global level. As a SaaS marketing veteran, I have expertise in launching products and making them suceed in international markets, especially in US, Europe and APAC regions. I am also a visiting faculty at number of B schools across the country teaching B2B and SaaS Marketing


Certification


Achievements

  • Successfully positioned Mastek and Zycus as “Leader” in Gartner’s Magic Quadrant and in Forrester Wave Reports
  • Awarded Champion – Sales Enablement by LinkedIn in 2017 for achieving highest increase in marketing qualified leads amongst all its clients in India
  • Promoted multiple times at Leo Burnett and IBM and once each at Mastek and Zycus
  • Global Case Study for LinkedIn for achieving 7.4x ROI on our digital media activities with them at Zycus in 2019
  • Industry Thought Leader and Speaker for NASSCOM and other marketing events across India

Advising Module Brief

SaaS Marketing 

  • Demand Generattion 
    • Emails, Webinars, Third Pary Content, Events, Influencer Marketing
    • Marketing Automation, Lead Nurturing, Conversion Rate Optimization, Social Media, Retargetting, Social Selling 
  • Product Marketing 
    • Product Content, Win Loss Analysis, Product Evangelism, Personas, Buyer Journeys, 
    • Analyst Relations
    • Content Marketing - Thought Leadership, Infographics, Videos, Soclal Media Communications
    • Customer Marketing - Advocacy, Case Studies, Testimonoals, References, Speakerships
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Availability Time

MON-FRI :
Not Define
SAT-SUN :
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Current Location

Mumbai

Language Proficiency

Education


1Master Degree (MBA)

Advising Module

1 . B2B SaaS Product Marketing

  • Duration (In Hours): 12
  • Total Sessions: 6
  • Duration (In Months): 3 Months
  • Added On: 25-Jun-2020
  • Specific Details : Product Marketing - Product Communication, Analyst Relations, Content Marketing, Customer Marketing, Go to Market, Demand Generation
  • Education Level: Early Job Executives,
  • Criteria: B2B Services and supplies,Content creation and Proof reading,E-Commerce,IT & ITES,IT - UI/UX Designing,Robotic Process Automation,Telecom
  • Topics Covered

    Product Communications

    •Standarised/Customised Product Content

    •Evangelism

    •Win/Loss Analysis

    •Personas/Buyer Journeys/market Problems/Definitions

    Analyst Relations

    •Briefing

    •Enquries

    •Research Reports

    •Analyst Day/Newsletter

    Content Marketing 

    •Thought Leadership

    •Videos

    •Social Media

    •Infographics

    •Research Reports

    •Infographics

    Customer Marketing 

    •Case Studies

    •Testimonials

    •References

    •Spekerships

    •Advocacy

    Go to Market 

    Marketing Metrics

    Demand Generation Messaging 



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